Q: How do you get a client to shell out 4 million on the biggest advertising stage in the world and not say one word about their product?
A: For a good cause. Our purple roads initiative raised over a million dollars in contributions to the American Cancer Society in just 5 days and turned over a million Facebook and Twitter profiles purple, raising awareness for World Cancer Day.
Case study video
Purple Roads site
Purple Roads mobile
Chevy homepage
OLA
RESULTS
• Most traffic to Chevy.com ever
• More than 2000 volunteers were created or retained
• Average of 51 new volunteer sign ups per day during the week of World Cancer Day
• The ACS saw a 505% increase in their Facebook following over their normal rate
• Chevy’s social following grew the most of any brand post Super Bowl. Fan acquisition accelerated by 500% compared to its normal rate.
• Chevy was one of the top 3 brands in social buzz pre-Super Bowl
